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Study: UK Internet usage up but people using social media stays steady

A new study has revealed general UK Internet usage continues to rise, but social media usage is holding steady. The report from Professor William Dutton of Oxford University is set to be presented at...

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New study hints that social networks may lower users analytical thinking

New research has suggested social media platforms such as Twitter may be lowering users ability to think analytically. The study from Dr Rahwan, an honorary fellow of the University of Edinburgh and...

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Virgin America launches in-air social networking service

Literal high-flying business types will now be able to use social media for business purposes while 35,000 ft in the air – thanks to Virgin America. The airline has teamed up with Here on Biz, a...

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Global mobile ad spend to rise by 75% in 2014, eMarketer forecasts

The amount spent by advertisers on mobile ads is expected to rise by 75 per cent in 2014 according to a forecast by market research company eMarketer. Last year (2013) mobile ad spend increased to...

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Twitter users in Turkey claim the site is unavailable for use

Twitter users in Turkey have claimed they are no longer able to access the site. A member of the BBC, James Reynolds, as well as a number of the other ten million Twitter users in the country have...

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Retailers successfully using social media

From bricks and mortar to clicks and mortar: Three retailers that are successfully using social media. Many brands and retailers have adopted social media as a way to communicate with their fans,...

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Moonpig and Asos – How online retailers use social media

For retailers who are based solely online, getting traffic and conversions to their website is crucial. Some companies have adopted social media into their marketing strategy, using it to encourage...

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Social News Summary

Changes occur in social media every day. Updates to social media platforms, particularly popular sites such as Facebook, Twitter, Instagram and Pinterest take place more often than you change your...

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Success with Instagram Competitions

Great case studies that show how to win at Instagram Competitions. Instagram is a key part of many businesses online marketing strategies, used to share behind the scenes images, launch products and...

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Social Media Changes June 2015

The landscape of social media changed once again throughout June. Adaptations and announcements were made by some of the biggest platforms. Here are the latest changes you should be aware of, with to...

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Twitter cards – what and how

  Twitter cards deliver 43% more engagement than regular ads Have you tried Twitter ads? Their new cards claim greater engagement than regular ads. Benefits of Twitter cards Twitter claims the...

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Review of social media in 2015

How has social media changed in 2015? As we’re coming towards the end of 2015, we’ve decided to take a look at how social media has changed over the year and the importance of integrating paid media...

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How to market your business on Pinterest

Pinterest has marketing potential for businesses who know how to use it. When it comes to digital marketing through social media platforms, the main ‘new technology’ you’ll likely be focusing on is...

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Top 5 tips for Twitter ads

Twitter ads are growing, read about our top 5 tips to maximise your return. Facebook may be the world’s largest social network in the Western world, but Twitter is the place a business can really...

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7 useful Social Media Tools

Too busy to tweet, post and update? You need these useful social media tools. The world of social media marketing is a complex minefield that can engulf significant amounts of time without careful...

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Instagram marketing for beginners

Mystified with social media like Instagram?   How to get started with Instagram Not sure about marketing with Instagram? Most marketing practitioners agree that social media is a core element of the...

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Social media advertising examples

3 examples of effective social media advertising Social media advertising is a challenge and many brands try to create a memorable campaign, yet few stand out. Running a TV advert and putting a few...

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Facebook Canvas

What is Facebook Canvas, and how does it work? Facebook Canvas is a response to the way that mobile browsing has overtaken desktop for the first time. A number of trends suggest that the growth of...

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Social media disasters in the UK

Social media disaster? Read about how to recover. There are some good examples of effective social media advertising campaigns now it’s time to shine a light on how it can go wrong and more...

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Social media as a customer service platform

Social media can be a useful customer service platform, when used well. Social media has been used as a customer service platform by several companies, some willingly and some less so. Good customer...

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