Firms Quitting Social Media in UK
Big brands leaving social media in the UK, honest departure or publicity stunt? Cosmetics brand Lush announced earlier this year the apparently shocking decision that they were quitting social media in...
View ArticleFacebook Changes
The largest Western social media platform Facebook is making changes to address privacy issues and fake news. Facebook has made a lot of headlines over the last few years and not for the reasons that...
View ArticleDigital Marketing in China Part 2
Read our second post in this series, Digital Marketing in China Part 2: The 10 Social Media Platforms You Need to Know. China has a huge and dynamic digital market that has...
View ArticleEssentials of Filter Bubbles
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here. How could filter bubbles be affecting your business and what...
View ArticleTikTok for business
TikTok is a video sharing app. People upload and share videos, often in real time. It is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of...
View ArticleSupermarket Social Media Part 1
Social media plays an important role in both online marketing and customer service for a wide range of businesses. Supermarkets have sometimes struggled to attract attention and followers on these...
View ArticleTikTok – does it work for business?
TikTok is the latest social media platform to have broken into the mainstream. It initially attracted large numbers of young users but has recently become a familiar name in the media and for anyone...
View ArticleTwitter Ads for business
Running a Twitter account isn’t the only way to promote your business on the social network. You can also use Twitter Ads to catch the attention of people who are using the site. Twitter provides a...
View ArticleSupermarket Social Media Part 2
Supermarkets in the UK are using social media to convey brand values, provide product information and share behind the scenes stories. Social media is playing an increasingly important role for...
View ArticleNextdoor – the antidote to Facebook local
Technology has many advantages. You can connect with friends, shop when you like and run businesses from anywhere. Nextdoor believes it’s time to connect at a local level. Nextdoor’s investor’s...
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